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 S.E.O.(Search Engine Optimization)

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MenakaDevi



Posts : 43
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Join date : 2011-09-21

PostSubject: S.E.O.(Search Engine Optimization)   Thu Oct 20, 2011 10:52 am

SEO Website Analysis
Target Industry
Target Segment
Target GEO Location
Online Purpose

Keyword Research
Initial Keyword Analysis
Final Keywords
Keyword Distribution
Keywords for Content

BaseReport
Ranking
Analytics
Link Popularity
Index Report

Competitor Research
Top Competitors
Competitor Website Analysis
Competitor Link Popularity

On-Page Optimization
Content Optimization
Titles - Meta - ALT
Interlinking / Deep Linking
HTML code

Off-Page Optimization
Submissions
Article Marketing
Blog / Forums
Social Networking / Bookmarking

Reporting/Analytics (Monthly)
Ranking
Analytics
Link Popularity
Index Report

PPC (SEM)

1. Keyword Research using Google adwords tool or other keyword research tools

2. Landing Page creation/optimization: creating landing pages that are directly related to Ad copies having alluring call-to-actions, titles and content for better conversions

3. Campaign Creation: Creation of campaigns having different Ad Groups

4. Ad Group Creation: In order to have an organized campaign, we created different Ad Groups for related keywords and Ad copies. For example, we can have separate Ad groups for all the states having GEO targeted keywords and Ads

5. Ad copy creation: Create ad copies with best message possible by incorporating keywords in title and description in them. Perform A/B testing to gauge best performing ads and modify accordingly

6. Bid Management: As PPC is all related to bids and quality, we manage bids by checking estimated position with our desired minimum bid. If the Quality Score of a desired keyword is GREAT, the minimum bid would be lower, and would have better chance of getting good placement for lower bids. The bids change in real time so a constant watch on the keywords, ad groups or campaigns is necessary

7. Conversion Tracking: Google and other networks provide conversion tracking criteria with there systems. A snippet of code is placed on the conversion page, and when a user reaches that page, a conversion is recorded.
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boon_pal



Posts : 21
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Join date : 2012-12-21

PostSubject: Re: S.E.O.(Search Engine Optimization)   Fri Dec 21, 2012 6:07 pm

Nice post. Thanks for sharing.
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