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 Search engine marketing

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DarwinCharles



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Join date : 2011-09-21

PostSubject: Search engine marketing   Thu Sep 22, 2011 2:14 pm

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by growing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid addition. Search engine optimization (SEO) "optimizes" website content to achieve a advanced ranking in search results, for example, by incorporating particular keywords or links connected with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.
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